Marketing in the Age of the IoT

At its most basic, The Internet of Things (IoT) describes the network of anything with a power switch that connects to the internet. Not just phones, laptops, and tablets, but also headphones, lamps, dryers, espresso machines, and more. The number of things that can connect to the IoT is growing daily, which is creating opportunities…

Washington Technology 2016 Insider Report

Navigating the trend and changes in the year ahead The Washington Technology 2016 Insider ReportĀ (download) offers us a quick reference guide to technology in 2016, divided into two sections – how the market is changing, and the changes your company must consider to remain relevant and successful. How the Market is Changing While last year…

Emerging Vs. Disruptive: Which Market is Your Technology?

Emerging Vs. Disruptive: Which Market is Your Technology? Correctly identifying which market your technology lies in is integral to the sales & marketing program of any firm, however special attention is required for firms with emerging and disruptive technologies where the risk of failure is high. We live in an ever-evolving world of technology –…